How to Stop Playing Small, Land National Media Attention and Position Yourself as a Power Player
By Ashley Crouch
Top story angles to cut through the noise and get to a yes
Who to contact and how to pitch… even if you have “no connections”
Top myths to avoid before raising visibility (and why all outlets are not created equal)
The tools and techniques working in the market today so you can bypass the clog
In Unknown to Unforgettable: How to Stop Playing Small, Land National Media Attention and Position Yourself as a Power Player, Ashley Crouch delivers insights and practical, actionable strategies for making the most of the media's ability to help your business or venture thrive.
By describing first her own successes and failures at a startup magazine, then taking us through her tried-and-true strategies with Appleseed Communications, her PR agency, Crouch shows how to leverage public relations in affordable and practical ways. Each chapter contains action steps, helping you put her tips into practice immediately.
She covers the reasons why media is key to your business’s success, and debunks common myths and excuses you may make for not putting in the time and effort. With specific principles designed to get you publicity hits and help your company go viral, Unknown to Unforgettable is a valuable resource for anyone looking to embrace maximum PR in this new age of media.
Such an easy read! - M Wittstock
I couldn't put it down! Worth the money, worth the time, and definitely worth the kick in the butt to THINK BIGGER. I'll be sharing this book with all the business owners I know! - M Walley
You probably haven't already read about the methods she describes here. Her approach to PR is fresh and distinct, and the book is written in an easy-to-read, lighthearted tone. - J R
Ashley’s book, “Unknown to Unforgettable” is the best book I’ve read on DIY PR (and believe me, I’ve read a lot). She skips the unimportant stuff and gets right to the heart of media. - Anonymous
Read it in one sitting!
Ashley Crouch is the founder of Appleseed Communications. Every client served helps support a woman business owner in 22 resource-poor nations, such as the Philippines, Kenya, El Salvador, Nicaragua, and Cambodia.
In 2011, Ashley was on the founding team for the "first no Photoshop fashion magazine for women," Verily, which currently sees 1 million views per month.
Ashley's writing appears in Forbes, The New York Times, Business Insider, Fast Company, TIME.com, Huffington Post, Refinery29, Bust, and more. She has trained over 2000 people worldwide on visibility and publicity strategy.
She is an international speaker on leadership, publicity strategy, and entrepreneurship. She has presented to audiences at Princeton University, University of Texas at Austin, Altitude Summit, WeWork, DocuSign, SheWorx, United Healthcare, Author Advantage LIVE, BossTalks, and Lady Project National Summit.
Ashley and her businesses have been featured in American Express OPEN, TODAY.com, Brit & Co, Huffington Post, The Sydney Telegraph, International Business Times, and Darling Magazine. She was a Forbes Under 30 Nominee for 2017 in Social Entrepreneurship and lives in Malibu, CA.
She is the author of the #1 International Bestselling Book, Unknown To Unforgettable: How To Stop Playing Small, Land National Media Attention, And Position Yourself As A Power Player
